GREAT ATTITUDE LTD

• D.I.S.C. Personal Profile
  
  
• Job suitability Profiling
  
  
• Profiling for teams
  
  
• Relationship Reports

What is a Behavioural Profile?

Have you ever wondered why some people are outgoing and find it easy to talk to others they have just met, whereas other people are shy and quiet?

And why some people take control of a situation and others are happy for that to be so?

Why do some people always follow the rules and others hardly ever?

The answer lies in your behavioural profile. You see, everyone has an attitude, a particular way of behaving when around other people. It’s your style of behaviour.

There are hundreds of different styles or ways of behaving. You are unique. In fact you are made up of a unique blend of 4 distinct behavioural types; the mix of these 4 factors determines your special characteristics.

Why do you need to understand yourself and others?

When you understand yourself:

	You will acknowledge your strengths so that you can fully utilize them for career advancement.
	You will D.I.S.C.over your weaknesses so that you can manage them or improve them if you want to.
	You will also be able to recognize and appreciate the strengths of others so that you can improve relationships.

When you understand your team:

	You will know how to motivate others to get the job done.
	You will be able to build harmony and team synergy because you will utilize the different styles of members of your Team.
	When recruiting, you will be able to identify the type of behaviour that is needed in the role and also whether the applicant will blend into your existing team.

When you understand the sales prospect:

You will recognise what type of behaviour from yourself as the salesperson, will best resonate with the prospect in order to make the sale.

What is the Theory behind Behavioural Profiles?

This is not a new idea. Around 460BC Hippocrates, a Greek physician known as the Father of Medicine recognised in his patients that there were 4 different personalities which he related to one of 4 types of body fluid.

1. Phlegm: Phlegmatic people were observed to be sluggish or apathetic; calm to the point of being dull.

2. Yellow bile: The Choleric people were often irritable or angry.

3. Black bile: Melancholic people were noticeably gloomy and often depressed

4. Blood: The Sanguine person, always cheerful and confident.

Later, in 1921 Carl Jung developed the idea of distinct types further, which he displayed as 4 quadrants of a circle replacing the earlier names with thinkers, feelers, intuitives and sensors. Each quadrant was further divided into 2 giving 8 types of behaviour.

Dr William Marston was also conducting research based on his studies of ‘normal behaviour’ rather than the ‘abnormal’ psychology being studied at the time. In 1921 he renamed the 4 quadrants, Dominance, Influence, Steadiness and Compliance which has the acronym D.I.S.C. and is the system we use.

Personal profiles are an ideal tool that help individuals, teams and recruiters understand themselves and others.

Which of these 4 main types of behaviour is most like you?

D is for Dominance, the Driver.

These people are direct, forceful, and results oriented people. They love new challenges.

I is for Influence, the Communicator.

They want to be everybody’s friend. They tend to be optimistic, energetic and outgoing. They are generally talkative and work well as salespeople.

S is for Steadiness, the Planner.

Patient and relaxed, they’re content to hang back in the crowd and look for direction from others. An excellent choice as an administrator or receptionist.

C is for Compliance, the Analyst

They like rules and policies. High “C” people tend to be very detail oriented and accurate. They are a great choice for a bookkeeper or accountant.

It is important to remember that we are a mixture of all the elements of the 4 styles and this mix changes during our lives according to our circumstances and our needs.

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